What is GOOGLE AMP? Its advantages and disadvantages

Today we will learn about this article in the What is Google AMP. Google introduced AMP so that people can open and use any website in their mobile quickly and easily. And people like it because it is mobile Friendly and it has many benefits too

AMP means Accelerated Mobile Pages. AMP an open-source framework that helps in converting any of web pages into mobile friendly pages so that it can deliver any content easily. Basically AMP works as an application that lets all web pages become mobile friendly. AMP is designed according to which it fastens to open web pages. AMP has HTML, JavaScript and Cache Libraries, which makes any website more user-specific, and accelerates its load time without having rich content like PDFs, video or audio for mobile device.

AMP (Accelerated Mobile Pages) are bare-bone version is any website's mobile pages. This application displays only those contents which are most important in the pages of any website and other things which they take time to load the website, they ignore them. In this way mobile pages open very fast. By which users also get more time to read the contents of the sites.

Advantages of AMP (Accelerated Mobile Pages).

1. AMP speed ​​up website loading time. If you are a mobile user then you must have noticed that the implementation of AMP (Accelerated Mobile Pages) has increased significantly in the loading time of the websites. It does not load the extension of the extraction, so websites open fast.
2. Increases the server performance of a website Because sites open fast, there is a lot of traffic in the website and there is not much load over server and server performance increases.
3.  Mobile Ranking helps Directly, the mobile ranking does not increase but may increase indirectly because the sites open faster, so that the response of the website is good and the traffic also increases and ultimately This leads to mobile ranking.
4. Mobile User Helps Surfing  As we know how much musical it is to surf in mobile, if it is getting a slow load then But with the help of AMP, loading time of website drops to a great extent, which helps in surfing the mobile users.
5. This boon is for Informational Websites This information is a boon for websites because there is not much more videos or pictures in these websites and the text is more and if the extension of this scam is deleted, then the website automatically goes fast

Disadvantages of AMP (Accelerated Mobile Pages).

1. The performance of the website increases with the help of Cache, with the help of Cache, the performance of the website increases, but it puts a negative effect on that website because it stores many cache in memory only.
2. AMP puts a bad flow on the websites. AMP supports Google Analytics, but for that, those AMP pages will have to use a lot of different tags, and this is not so easy. AMP reduces the amount of analytics in the website in some quantities. Which puts bad flow over the website.
3. Advertisement Reduces Revenue As we know, the use of AMP reduces the amount of advertising in the website to a great extent, thereby causing huge losses in its advertisement revenue, Some parts have to be lost. 
4. This is not good for the E-Commerce website E-Commerce Websites contain the most ads and there are more pictures to show the product and the text is the lowest. By using AMP, most of things will be removed so that their revenue will be affected.
5. Ranking Factor does not depend on it  Google has clearly said that AMP has no role to play in the website ranking. So the bloggers who are thinking that implementing AMP will increase their blog's ranks, it is a completely wrong.  So far, you have a good knowledge about AMP's fate and losses.

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