What is Bounce Rate? and how to reduce Bounce Rate

What is Bounce Rate and how to reduce Bounce Rate?

Do you know what is Bounce Rate and how to reduce it, if not, then there is no need for you to be depressed. We will discuss this today. If you have any blog or website then you will need a lot of information about Bounce Rate. If you check your blog's Global rank, India rank, page per visitors in Alexa then you may also see Bounce Rate along with it. But a blogger feels bad when your site's bounce rate is more than average. From this, the authority and rank of its blog falls on its own.


Since any site has a higher Bounce rate, it is not good for site users and if your site also comes in this category, then this is a very bad news for your website. If your blog or website is new then it is common for bounce rate to be high. But if it is old, and Bounce Rate is more, then it's your fault. But do not worry, because after reading my this article today bounce rate of your site will be reduced. Today we will get some information about this which will make it easier for you to understand it better, and you must read the entire article, because in the last today I will give you some tips that work lot for your site. So let's start without delaying  know what is Bounce Rate.

What is Bounce Rate?

If you are doing your best to increase the search performance of your blog or site, then there is a hidden secret behind it. First, reduce the Bounce Rate. But there are some mistakes in it, there is some disturbance in your plan. We will talk further about what's wrong. when a visitor comes to your website and visits a page meaning entrance page and after that goes back, then it is called Bounce Rate. But Bounce Rate means this is the percentage of visitors who come to your page and go back without clicking on any other page.


If this is happening then it is proving that the post of your site is not so interesting or you are not paying much value in it. Apart from this, it can also be that its design is also not something special, heading is not too attractive. If Bounce Rate is high, then you should understand that the visitors of your site are decreasing and if the visitor decreases then rank will decrease and finally the income will also reduced. By taking an example you will better understand what is Bounce Rate.


If there is a website or a blog, whose Bounce Rate is 45%. This means that 45% of the visitors in the website are those who open a page and immediately go back. Perhaps they have not got anything to read them. There can be many reasons for this, in whose subjects we will learn further. So let us now know how much bounce rate is ok.

What is a good Bounce Rate?

So far, you have to think a little bit about what the Bounce Rate. I will tell you that a website's Bounce Rate is so good, how much will it work to be, and which one is worthless for your site. To understand this properly, I have divided it into four parts.

1% to 10%
10% to 40%
40% to 70%
 More than 70%

Within 1% to 10%, a blog has a bounce rate, it comes in the list of the world's most successful websites. After that, if it comes from 10% to 40% then it is also good. In the third, which is 40% to 70%, most of the websites are included in it. Which is not that good but work is worth running. If we talk about all the websites then 75% to 80% of the website comes in this CATEGORY. And finally, the websites whose bounce rate is more than 70% are not exactly right and they have to work a lot on their website. Now let's know the mistakes which increase bounce rate.

If you are wondering if the bounce rates of all types of websites are similar, then the answer is no. Bounce rates are different for different types of websites. Here below I have provided information about some of their data which are some of the following:

•  Website with content - 40-60%
•  Lead Generating Websites - 30-50%
•  Blogs - 70-98%
•  Retail business sites - 20-40%
•  Websites providing services - 10-30%
•  Landing Pages - 70-90%

What are the mistakes which increase the Bounce Rate of Website or Blog

One of the few mistakes that a Blogger does on a common basis, you must pay attention to it.

1. Increase loading time of website.
2. Having Single Page Site
3. Having a bad quality content
4. Internal link visitor should be liked.
5. Ranking on the wrong keywords for traffic.
6. Due to not having quality and user-friendly content.
7. The design of your website is worthless
8. Content Formatting.
9. The heading of your content must be special.

How to reduce bounce rate?

So now we will tell you how many ways you reduce Bounce Rate.

1. Site Design and Look Good

Friends if you like anything look good you get attracted. Similarly, if your website and blog look good, then visitors will come to your website automatically and they will also like to read the content. Whenever you are designing your blog, it is important that you have knowledge of Color Combination. You have to understand your visitors who would be good at the corner color site.

Select the font color and text size correctly, like if you make the whole text font red, then the reader will be reminded of it and keep the text size correct, which does not have to be any trouble in reading the visitor. Because there is a saying that the customer is God and unhappy to God means kicking in your stomach. If you have given an animation throughout your site, that too is not something special. Make the site simple and readers friendly.

2. Pay attention to Page Load Time

If your site has more page load time. It means, coming back to the visitors before reaching the blog. If you are a blogger then it is very important for you and for SEO too.

• less than 1 second means - Perfect.
• 1 second to 3rd second - Above average
• 3 seconds to 7 seconds mean - Average
• Meaning more than 7 - Very poor

If you want to make visitors happy then keep Perfect or Above Average Use limited image and low-size image in page, this will reduce page load time.

3. Write Quality Content 

If you have quality content in your site then it will be very helpful to make your site a brand. If you pay more attention to the branding and valuable content of the site, it will take some time, but you will reach your goal sooner. If your site has no quality content then the visitor will automatically go back from your site, because there are many websites that will provide much better content. Just like if you are writing content and not giving the right information to readers. Then this will reduce the rank of your site.

If you are giving inaccurate information in your site then the user means the visitor will take a wrong decision according to which the wrong result will bring. Remember this thing. Keep the size of content from 500 to 1000 words and use the simplified language, so that the Visitor quickly understood what you wrote. Friends, it will take some time if you will give quality content but visitor will come good and your site's Bounce rate will also be slightly reduced.

4. Create Visitors Friendly Heading

Heading is different from internal content will make anyone unhappy. Often bloggers make these mistakes and use clickbait headings, which is not exactly right. So this is the thing that we link with Blog, the thing is, if  your heading well, according to your own opinion but visitor does not understand. And the heading given is written about something else in the topic. This will reduce the confidence of visitors from the top of your site.

If a visitor came to your site and he read an article and after that he went back after reading the heading of another article. So what will happen to you, you will know your site will have a higher Bounce Rate. Keep your content updated as soon as possible. Get the right information and visitor stay in your side. Due to good content Google will rank very fast.

5. Focus on Content Formatting

Focus on Paragraph formatting. Do not write too long a paragraph, if your visitor read the article, he should not be boring in reading it. Let's make the word to be bolded, which will increase the Focus of visitors. Also everyone likes to read Formatted Contents.

6. Focus on Internal Link

If you do not enter the right internal link in the middle of Post, then the bounce rate will increase. That's because readers will often read your contents in a while and after that they will go away. And if you insert related internal link then they will also want to read that content. Like the Internal link, add related to your post and also give some internal link which you need to read the visitor. It depends on you how your content is in the site and it is best to put an internal link. These tips will also be helpful in reducing the bounce rate.

7. Internal Link should open in another page.

If you are putting your internal link in your site, then focus in it. Whenever the visitor clicks on the link of your post, you should open it in a new page. The visitor from which the article was being read should be open in a tab and the second one will open in a tab. This also reduces the bounce rate.

8. Make Blog Mobile Friendly

As we all know that nowadays mobile users are the highest. That's why we should pay more attention to making our blog mobile friendly. The more mobile your blog is, the more your visitors will like your blog. 50% of visitors are mobile users, according to me. Then use your site's template mobile friendly.


So friends today's information was very important. If you want to do something new in the blogging world and want to grow, then I hope this article may have been helpful for you. So far, you have come to understand that what is Bounce Rate and how to reduce Bounce Rate. Keeping blogging ahead, keeping in mind the above methods I have provided. If you still have any questions, write down in the comment box below.